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Mari Corella

Insider Knowledge on the Fashion & Beauty Industry…With a Tech Twist!

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International Ecommerce: An Overview of Online Shopping Throughout the World

Throughout the world digital technologies are being used to keep us connected, informed, and entertained. With growing accessibility to mobile technology, more people are connected to the internet that ever before. The impact that this is having on the way we shop is profound Continue reading “International Ecommerce: An Overview of Online Shopping Throughout the World”

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2017 eCommerce Predictions

2016 was another remarkable year for ecommerce. New technologies seemed to emerge by the day, each with groundbreaking ideas to make our lives easier. As we head into the new year, I’d like to share my thoughts on where ecommerce is headed in 2017. Continue reading “2017 eCommerce Predictions”

Retail Industry Roles Defined

The retail industry is composed of a number of interconnected functions which work together to get products from concept into hands of the consumer. While each retail company is unique, below are the critical roles which every retail company encompasses as part of its operations. Continue reading “Retail Industry Roles Defined”

Tech Innovations That Will Change the Way We Shop

With the continual rise of digital technology, online shopping is going beyond the computer, tablet and even mobile device. The future of ecommerce is now relying more on the physical environment to bring forth a richer shopping experience. Whether bringing digital technology into the store, or bringing the store experience into the home, the innovations below hold much promise in converging the physical and digital stores. Continue reading “Tech Innovations That Will Change the Way We Shop”

Tips for Small eCommerce Sites

In today’s digital age, it is critical that all retailers have an online presence. For many small businesses, a website is the only channel from which they operate. With major corporate retailers investing a greater share of their resources into their online experiences, it is becoming increasingly difficult for smaller Continue reading “Tips for Small eCommerce Sites”

Improving the Mobile Shopping Experience

Nearly half of the traffic to online stores is generated through a mobile device. Yet, only a small fraction of sales are completed on one. While much of this traffic ultimately does lead to an in-store or online sale, smart retailers are optimizing their mobile sites to create inviting shopping experiences which converts this valuable traffic Continue reading “Improving the Mobile Shopping Experience”

Digital Download: Shop.org 2015

The Shop.org Merchandising Workshop is the National Retail Federation’s annual conference for ecommerce merchandising professionals. This gathering brings together ecommerce leaders to share knowledge about the industry and set the tone for the state of the business. This year’s conference was held at the Continue reading “Digital Download: Shop.org 2015”

How to Land Your Fashion Dream Job

A career in the retail fashion industry certainly has its perks.  Fashion shows.  Exclusive store openings.  Discounts (and sometimes free!) merchandise.  This makes for a competitive marketplace.  But with some social savvy and these tips, you can be on your way to being fashion’s next hot thing. Continue reading “How to Land Your Fashion Dream Job”

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